Wooden describes leadership as “the ability to get individuals to work together for the common good and the best possible results while at the same time letting them know they did it themselves” (112). He argues that good leadership relies on reciprocal respect; a leader must respect their team while also commanding their respect. Wooden points out that he treated all of his players fairly, but he did not treat them alike. Instead, he gave them the treatment that they earned. He cites US General George S. Patton, Hall of Fame football coach Vince Lombardi, and Hall of Fame basketball coach Bobby Knight as “dictator leaders,” arguing that while their styles might have won as well, he prefers the approach of concern, compassion, and consideration. While he doesn’t dismiss discipline and criticism out of hand, he cautions against using them liberally or carelessly: Negative reinforcement should be used only if it helps players improve or prevents recurrent mistakes.

According to Wooden, experienced basketball coaches differ little in their technical knowledge about the sport. However, there is a vast difference between those who know the game and those who can lead, teach, and motivate (122). Regarding motivation tactics, Wooden admits that he disfavored giving speeches to stir up emotions because “for every artificial peak you create, there is a valley” (124).